Vapor Vision is a graphic design project I created to show my creative process, concept ideas, and design skills. This self-made project was completed in about a two days, including the designing of this webpage.
My Process
I first started this project by conceptualizing what I wanted to design and for whom. I created a mood board that includes ideas like visual aesthetic inspiration, words to help convey what I want the project to bring to the surface, and an overall company concept. The concept I decided to go with was a fashion sunglasses company with the target demographic being young millennials. The brand would focus on being nostalgic and feature bold and bright colors, along with a retro feel. I took inspiration from vaporwave photos and considered colors from retro posters.
The next step in my design process was creating a name for the brand and a logo. As I was creating my mood board, I had already been brainstorming brand name ideas. I settled on Vapor Vision, taken from the vaporwave vibe, and got to work. To stay in line with the retro theme, I went for a “glitched” look. I also took bright colors from my mood board and looked into bold fonts. After experimenting, I settled on a logo design that featured a Bebas Neue font, a geometric concept, and colors I felt suited the brand.
“The big secret in life is that there is no big secret. Whatever your goal, you can get there if you’re willing to work.”
Oprah Winfrey
After settling on the brand name and logo, I moved onto branding ideas. I started by creating posters that featured some elements I enjoyed from photos I selected on my mood board. I really enjoyed this part of the process, because a lot of designs I’ve worked on in the past have been calm and simple. It was fun to use a bold color scheme and add elements that may not work well with other designs.
Getting Down to Business
Continuing on, I decided to make business cards, letterheads, and other branding elements. I stuck with the concept I had decided on and continued staying true to the Vapor Vision brand.
After finishing the different branding aspects of Vapor Vision, I went ahead and added the design to a mockup. After all, if the brand is selling sunglasses, customers should be able to view the sunglass designs.
Finally I created some web banners to advertise Vapor Vision and all of its products. I again featured a bright and bold color scheme. Although this has project’s design elements have grown, these banners show that it still has a simple and straightforward aspect to it. Overall, I am excited with this fabricated project and look forward to designing for Vapor Vision in the future.
Thank you for joining me through this journey of my design process. I thank you for your time and consideration. If you have any comments or questions, feel free to reach out. I am always opening to hearing constructive criticism and learning to grow in my craft. It takes continuous hard work to create something you can be proud of, and I pride myself on working hard. I hope I was able to inspire you to create something new and I look forward to both of us reaching our goals.
Jessica Furlipa 