Tox About It is a fabricated design project I created to showcase my design process and abilities. The central focus of this project is to create something fun and inviting that can be shared easily on social media. This project took me about two days to complete from start to finish, including the creation of this webpage.
My Process
The first step to my process is conceptualizing what I want to create. I went into this project with the idea that I wanted to make something fun and fresh with the target demographic being millennials. After digging through some refreshing photos, I decided to go with a summer feel and create a drink you can share with friends. I started planning out color schemes and visual ideas to kick this project off.
The next step of my design process was settling on a name and logo. Sticking with my young and fresh theme, I thought up names like Spark and Hop-Scotch. They didn’t quite convey the feel I wanted this brand to give off, so I focused on the social aspect I hoped to convey. I then went with the name Tox About It. It gave off a fun feel, as well as gave a refreshing and detoxifying aspect I hoped my fake drink brand would advertise.
This is the final logo I settled on for this project.
Designing the Look
The next design challenge was choosing colors and creating graphic elements that complimented my logo. These are some graphic elements I made that showcase the process in which they were created. After creating these elements, I hit the ground running on creating some fun and fresh drink labels.
After settling on graphic elements, I designed and finalized the Tox About It can labels as shown below. I enjoyed using an array of colors for this project, so I created quite a few flavors for the brand.
Products and Promotions
Now that the face of the product has been created, it’s time to showcase it to the world. I used the labels and elements I created to make mock ups and social media posts.
Sharing in more ways than one
Instagram is a powerful tool in introducing products and brands to consumers. Because of this, I decided to make a mockup social media profile for Tox About It. Posts like these help spread the word and allow a unique marketing aspect for businesses. Creating an easy-to-share post and catching the eyes of potential buyers may be a challenge. Tox About It, however, is a fun product created specifically to be a social experience. This brand and message is perfect for social media platforms.
Thank you for joining me through this journey of my design process. I thank you for your time and consideration. If you have any comments or questions, feel free to reach out. I am always opening to hearing constructive criticism and learning to grow in my craft. It takes continuous hard work to create something you can be proud of, and I pride myself on working hard. I hope I was able to inspire you to create something new and I look forward to both of us reaching our goals.
Jessica Furlipa 